Stefano Porcini, Head of Design & Consumer Experience at Flora Food Group, explains why designers should not limit themselves to creativity but instead contribute to the company’s strategy and growth. An interview covering the new role of design, the position of Chief Design Officer, and the skills that truly make a difference.

For Peter Phelan and Vitri Aldilah, founders of British Bulldog, design is not mere decoration but the way a brand expresses its identity and strategy. In this interview, we discuss design as a business tool, brand consistency, the customer experience, and the ability to turn customers into a loyal community.